We Don't Succeed Alone - and Why Would You Want To?

​Almost every agent loves the opportunity to promote their achievement, and consumers are flooded with these messages on an almost daily basis. “Joe sells more!” “Mary does it again!” - these are things we hear and read consistently. Agents have catapulted themselves into near Superhero status, able to leap - and sell - tall buildings in a single bound. 

Agents work hard, and they should be proud of what they do. But let’s be real and let’s be clear - it takes a team of great people to get a home sold, to help buyers achieve their dreams, and to make agents as successful as many are. Are you committed to the success of those who support your business as much as you are committed to your own? Are you singing the praises of those who go above and beyond?  You should be!


​Every Opportunity I Seek to Create for Myself I Intend to Share With Others…

I wrote this on a piece of plain white copy paper in 2004, and it has been my mantra ever since. I have posted it, shared it, even meditated on it - all because I believe so strongly in what it means. As a rookie agent, I understood that I needed to assemble a team - my clan - of the very best service providers and people around, knowing that their professionalism and high standards would elevate my own. I also knew that I wanted to be the total "go-to" for my clients before, during, and after the sale. The best way to remain top of mind was to be a living, breathing resource for everything someone might want or require, and my list of service providers exceeded 100 different types. Of these, I had my top 10 that I called upon with the most frequency. I sought not only to endorse them, but to also include them in my property preparation, my marketing, my open houses, and my client events. Together, we could pool our resources, cast a wider net, and have more influence. They became my partners.

Interested in ways you can further enhance and leverage your relationships? Consider these ideas:

• Invite them to co-host. Does your new listing need upgraded baths and a kitchen? Perhaps your favorite contractor can be on hand at your public open house to cast a vision for improvements. Is your favorite home stager looking to grow her business? Invite her to bring her portfolio and co-host at your next broker’s open. How about some back up on your next Zoom consult? Mix it up! Make it a point to specifically introduce your co-host to every attendee - and sing their praises. 
• Create content around them. Every agent has a service provider who has “saved the day” in some way or another - tell the world about them! Post your testimonial on facebook, mention them in groups, even create brief videos. Be sure to provide a link to their sites and pages and strive to do this every week; you’ll be ensuring that interesting original content is being added to your social channels. Doing this with consistency matters - and it’s a total win-win!
• Sponsor community and neighborhood events - together. Not just in name, but in deed and in presence. Work and serve as a team and you’ll present with more authority and validity; you’ll be better able to connect and convert as well. 
• Form your own networking group. Meet once a month with your best people to discuss business and share leads. Switch it up once a quarter and make it a happy hour mixer where each member brings a guest to introduce and promote. You’ll expand your sphere and strengthen bonds!
• Seek to take them from "providers" to PARTNERS.  That's when the magic happens. When you start to think of them in a more significant way, you're far more likely to see the lift you're both looking for. Share your intentions and expectations!

Your growth and success will occur through and with others. Implement these ideas and you’re likely to create the bonds - and business - that all will benefit from. 
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