![]() Did you know that Baby Boomers - those born between 1946 and 1964 - were the largest group of sellers in the last twelve months? It’s true! In fact, a whopping 52% of homes sold were owned by those between the ages of 59 and 77! Targeting this group is smart for a variety of reasons. They are less likely to be affected by market conditions, and their “why” is significant to them - and often non-negotiable. They are motivated by achieving a sense of security, better mobility, and being closer to friends and family members. While some may stay local, others will move to states that offer a more comfortable cost of living and moderate climate and will seek communities that provide resort style amenities and better healthcare. These sellers are typically buying as well, which provides the opportunity for additional transactions and/or referrals. Before you say yes to this pillar, ask yourself if you are wired and willing to be patient, compassionate, and highly hands on. You will need to commit to the Platinum Rule - treating them the way THEY want to be treated, without resentment or hostility - especially when it comes to communication (stop texting!), contracts, and property preparation. You will be required to do more and be more - but you are also likely to EARN more. If you don’t have a heart for working with Seniors (and potentially their family members and attorneys) this may not be the route for you. If you don’t want to see this ENORMOUS opportunity pass you by, here are the top 10 considerations and things to do so you may master this niche!
0 Comments
I sold a lot of real estate when I got started in the business and the truth is I did it without ever making cold calls, knocking on doors, or sitting floor time for my broker. In fact, I was largely ignored and ran on instinct and intuition, choosing to do what felt good and comfortable to me. However, my feet did hit the floor each morning with intention and here's what I learned: you'll never be happy - even if you make a lot of money - doing the stuff that you hate. You simply need to engage in a number of activities to discover where your time and efforts are best spent. Once you do, be all in!
I have carried this belief into my role as a coach and consultant. You possess your own magic, secret sauce, and value proposition, and I believe it's my job to help you discover where your strengths lie. Mediocrity and the same old, same old doesn't create significance and doesn't set you apart. Be you, Boo! Our industry and your market needs what you've been divinely designed to provide!
For the remainder of the year I intend to weave some wealth-related content into this blog, because here's what I'm seeing:
![]() We are just eight days away from the end of the second quarter of 2020, so we might as well call this your two minute warning. What you do between now and June 30 - what you complete and what you plan for - is critical. Is your head still in the game? Are you committed to finishing strong? I KNOW that you can crush the next six months of the year, because so many factors are in your favor. Buyer demand is up 25% from pre-pandemic levels. Rates are expected to remain low - and get even lower - in 2021. People will relocate for jobs. Empty nesters are likely to accelerate their moves, particularly south. As always, homes owned by the dead, the dying, the divorcing, and the broke must be sold regardless of what's happening in the world. So listen up: the only thing standing between you and what you want to accomplish this year IS you. It's easy to blame Covid, politics, and the economy, but the truth is that the best agents tend to increase their business during times like this, because they earn the market share abandoned by those who furlough themselves. Here's how to create your half-time report and get your bottom line goal number:
You've got this - so go hit the field and play your best second half! |