I sold a lot of real estate when I got started in the business and the truth is I did it without ever making cold calls, knocking on doors, or sitting floor time for my broker. In fact, I was largely ignored and ran on instinct and intuition, choosing to do what felt good and comfortable to me. However, my feet did hit the floor each morning with intention and here's what I learned: you'll never be happy - even if you make a lot of money - doing the stuff that you hate. You simply need to engage in a number of activities to discover where your time and efforts are best spent. Once you do, be all in!
I have carried this belief into my role as a coach and consultant. You possess your own magic, secret sauce, and value proposition, and I believe it's my job to help you discover where your strengths lie. Mediocrity and the same old, same old doesn't create significance and doesn't set you apart. Be you, Boo! Our industry and your market needs what you've been divinely designed to provide!
For the remainder of the year I intend to weave some wealth-related content into this blog, because here's what I'm seeing:
We are just eight days away from the end of the second quarter of 2020, so we might as well call this your two minute warning. What you do between now and June 30 - what you complete and what you plan for - is critical. Is your head still in the game? Are you committed to finishing strong?
I KNOW that you can crush the next six months of the year, because so many factors are in your favor. Buyer demand is up 25% from pre-pandemic levels. Rates are expected to remain low - and get even lower - in 2021. People will relocate for jobs. Empty nesters are likely to accelerate their moves, particularly south. As always, homes owned by the dead, the dying, the divorcing, and the broke must be sold regardless of what's happening in the world.
So listen up: the only thing standing between you and what you want to accomplish this year IS you. It's easy to blame Covid, politics, and the economy, but the truth is that the best agents tend to increase their business during times like this, because they earn the market share abandoned by those who furlough themselves.
Here's how to create your half-time report and get your bottom line goal number:
You've got this - so go hit the field and play your best second half!
3. They are responsive, rather than reactive. Because top producers are typically well informed and pay attention to the trends and economics within the industry, they tend to be ahead of the curve and lead their market with innovation and offerings. They'd rather be the first to try something, not the last; when they do they garner attention and set themselves apart from the competition. Their business model reflects what is needed and they remain highly relevant as a result.
4. They remain the highly visible trusted advisor and voice of reason. There's no hiding, no checking out. During challenging times and downturns the public needs reliable information from the local market expert. Now is the time to shine and demonstrate your knowledge and commitment to your market.
5. They focus on the opportunity, rather than the challenge. They'll increase their market share during the tough times, because the part-timers and hobbyists will take themselves out. They leverage their track record, results and case studies, because tough times require expertise. Because they've built their business on a firm foundation, they can get through a few tough months without going broke. Time is used wisely to increase their skills, better connect with their sphere, and modify their model if needed to reflect conditions and needs.
The agent who declares "this is my business and I am the expert my market needs" is the agent who thinks like a top producer and very likely is one - regardless of outside influences and conditions. Your Top Producer status really is an inside job!